|
TreelineStudio
Newsletter
January
2008
More
Advice on Pricing your art from David Brougham
What
advice do I have for you for your pricing? Set up your
pricing with a minimum spread of
50%
between retail and wholesale. This is critical to your
success with galleries. It's just as critical with other
types of professional buyers! This is important because the
spread is what pays the bills for the professional art dealers who
are out there getting your art to the buyers.
The
availability of reasonably priced art in the marketplace is
incredible. There is a lot of art that can be had for well
under $300 per piece. You can literally choose from tens of
thousands of lower priced work on the Internet. If you are
selling on the Internet, you'd better have a good selection of
reasonably priced works of art available for purchase. Even
the major art websites report that their average sales are only in
the $300 - $1200 price range. Sales over $2,000 to $3,000
are still relatively uncommon online. People are just
beginning to get used to the idea of shopping for art over the
internet--help them out by giving them the option of starting
small without having to risk too much money. That said watch
out for the impact on internet sales from China. This is
going to be a big boom to North American web site business.
So
lets get down to the nitty-gritty.....you want to sell
art...right? Well you need to have a market. We have
been talking about the web site. What goes along with the
website? Email and Blogs!
Yaro
Starak made $4,314.34 USD by writing one blog and one
Email....that's it! He said he made it because of his Email
list. If you break that down further, his Email list is the
result of long term nurturing and only began in the first place
because he blogs.
The
money is in the list. It's been said over and over again and
yes it is true, the money is in the list, yet so many bloggers
don't get this.......replace the word bloggers with
"artists" and you'll see what I am getting at.
Your
most important marketing asset:
A
mailing list that you have developed of people who know who you
are and have given you permission to communicate with them....it
can be an Email list or a snail mail list...or both....if
you use it. You can't just produce art....you
must market it as well. If you can't or won't take on the
marketing challenge, then get someone who will do it for you,
otherwise you will just sit in limbo waiting to be discovered.
What's the odds for that happening? I don't think I
need to tell you that. Writing blogs takes time? Not
really. Most bloggers spend perhaps 2 hours a week writing,
sending off your blog to various online publishers takes about 5
minutes and most if not all will publish your writing if it is
well written. Blogging has been proven to improve sales of
art.
So............don't
ignore your mailing list, build it and get marketing!
More
in the next newsletter on how to improve your Email conversion.
Cheers
David
Did
you like this newsletter? Sign up and never miss an issue.
Does
your web site need hosting?
Try
Reliable
Hosting, E-commerce Solutions,
Search
Engine Optimization and much more!
|
TreeLine Studio Victoria, B.C. Canada
